Updated: Aug 11, 2020
How can we maximize yield from our visitor economy to rebuild our community POST COVID-19?
With a value add at $261.8 million there is no doubt that there is more potential for tourism to be a major economic driver for the City of Wyndham.
Current report indicates visiting friends and relatives is a key driver of visitation to Wyndham.
In Wyndham, the value added by tourism is estimated at $261.892 million. This represents 2.6% of total value added by all industries.
Issues & Opportunities
A significantly lower percentage of domestic visitors to our city ate or dined out as part of their visit compared to visitors to Melbourne and Western Melbourne.
The Visitor Survey found that almost half of all visitors would visit Wyndham again for nature-based and outdoor activities.
Avalon Airport proximity to Wyndham City presents a key strategic asset and driver of increased visitation to the City of Wyndham. The growth in domestic arrivals through Avalon Airport as well as future international arrivals through AirAsia X will provide a significant opportunity for tourism growth in the City of Wyndham.
In Council I will be:
Committed to ensuring we maximize the many valuable tourism opportunities available to our City,the community and our committed local tourism industry operators.
Pushing for development of a suite of product and experiences for Wyndham and increased investment in marketing and promotion of our city attractions to increase visitation
Reviewing poorly accessed sites for improvement, and existing sites due for renovation, paths and events on the coast through strong planning and facilitation.